Thursday, August 6, 2009

4 keys to Success as a Fitness Pro

Pat Rigsby posted this on his last Blog.........I truly believe this as well. We have to continue to invest in our education....we can't sit still, we must keep moving and keep improving. Thank you Pat!!! Excellent. Read on.......

1. Keep getting better at your craft.


Marketing didn't get the speakers on the Perform
Better circuit - being great at what they do got
them there. Identify what you've learned about
becoming a better trainer or coach in the last 30
days. If you can't think of at least one thing that's
made you better at training - you're slacking.

2. Deliver.


Not just results. Deliver results, an experience
and all the other things that turn your clients into
raving fans EVERY DAY. You have to be on top of
your game every sessions and you have to do the
'little things' in between (personal emails, calls,
notes, etc) that let clients know that you're in
their life to deliver results and help them reach
their goals...not just to sell them stuff.

3. Do What Matters Most.


You should be focusing on high return marketing
activities like networking, public speaking and
generating referrals. You should be finding better
ways to leverage your time by creating systems,
running bootcamps or semi-private training. Look
for ways to continually make your time more
valuable.

4. Invest in Your Education.


You're either getting better or getting passed by.
You should be reading, watching DVDs, listening
to audios and going to live events. You should
consider coaching, mentorships or mastermind
groups. If you're reading this, you're not an
average fitness pro - so don't settle for an
average business or an average income.

There you have it - 4 keys to take you to the
next level.